Shure Expands Microflex® Advance™ Array Microphone Portfolio with New Mxa710 for Premium Audio Capture

June 20, 2020

Building on the success of its Microflex Advance line of microphones for AV conferencing, Shure is launching the MXA710 Linear Array Microphone. A major component in Shure’s new conferencing audio ecosystem, it represents the next evolution in Shure array microphone technology.

This new model is designed for high-quality audio capture in premium AV conferencing environments. Whether it’s under or next to a wall-mounted display, suspended from the ceiling or flush mounted in a table, the low-profile form factor of the MXA710 subtly blends into any meeting room aesthetic without sacrificing audio quality. It is an ideal alternative for spaces where the MXA910 or MXA310 might not be the best option.

Patented Steerable Coverage™ technology captures audio anywhere in the room, featuring four lobes with the 2-foot array, and eight lobes with 4-foot array.

“No matter where presenters are seated, the MXA710 will be able to automatically capture their speech, minimizing other sounds in the room, to deliver clear, precise audio,” said Jim Schanz, VP, Global Integrated Systems Sales, at Shure. “With the explosive growth in demand for software-based video conferencing solutions such as Zoom and Microsoft Teams, this is a tremendous option for providing quality audio conferencing in any type of room.”

With onboard IntelliMix® DSP, the MXA710 provides Automatic Mixing, Acoustic Echo Cancellation, Noise Reduction, and Automatic Gain Control, providing all the processing needed for echo and noise-free audio, ensuring end users experience a high-quality, unifying AV conference experience. Autofocus™ technology fine-tunes each lobe position in real-time, adjusting for meeting participant movements.

Using Designer System Configuration software for deployment, room coverage templates enable quick and easy lobe optimization specifically for wall, ceiling, or table installations.

Available in 2-foot (60cm) or 4-foot (120cm) lengths and three colors (white, black, and aluminum), the MXA710 is compatible with both Dante and AES67 audio networking protocols. It is PoE-powered and features LED status bars at each end of the array with configurable colors and brightness. The smaller form factor is ideal for huddle rooms and smaller meeting spaces that are being equipped with video conferencing to provide greater virtual meeting capacity.

Also being introduced alongside the MXA710 Linear Array is the MXA Network Mute Button, a configurable PoE-powered mute button accessory designed for mute/unmuting of Shure networked systems products, including all MXA Arrays, as well as the IntelliMix® P300 and IntelliMix Room DSPs and ANIUSB-MATRIX Audio Network Interface. It provides simple, programming-free mute functionality for one or many networked devices in a room and is also compatible with third-party control systems via command strings.

“The MXA710 and MXA Network Mute Button are additional options for integrators as they evaluate the Shure audio ecosystem,” continued Schanz. “The ecosystem – microphones, software, DSP, accessories, speakers – is appealing because it is flexible and highly scalable for an audio system architecture in all room types and ensures end users will experience a high-quality, more unifying AV conference experience.”

MXA710 will be available globally later this year.

For more info, visit www.shure.com.

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