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Shure Extends Rebate for 700 Mhz Wireless Systems in Canada until June 30, 2010
NILES, IL, January 18, 2010 — Shure Incorporated today announced that the company is extending its Canadian rebate program of up to $1,200 for the trade-in of 700 MHz frequency band (698-806 MHz) wireless systems, regardless of who manufactured it, until June 30 th, 2010.
Based on the US Federal Communications Commission’s (FCC) order that the operation of wireless microphones, in-ear monitors, and related equipment in the 700 MHz band will not be permitted after June 12, 2010, Shure Incorporated reiterated its commitment to assist wireless system users with the transition.
“We’re pleased that the FCC has issued a firm transition date for 700 MHz wireless equipment,” said Mark Brunner, Senior Director Global Brand Management. “In anticipation of the post-DTV transition UHF landscape, Shure has been moving its product lines away from the 700 MHz band for the better part of a decade, and in recent years we have increased our information outreach to the user community, including very attractive trade-in rebate programs. Complying with this firm date will still be challenging for some users, but we remain committed to making the transition as easy as possible for them under the circumstances. It’s time for one final push to prevent interference with the new users of the spectrum.”
To comply with FCC regulations, users of wireless systems operating in the 700 MHz band must retire those products before June 12, 2010. Continued operation may cause interference to Public Safety communications or other licensed services. Shure has not sold equipment operating in the 700 MHz band since 2007, although many of these units remain in service in theaters, schools, meeting facilities, and houses of worship. More information about the Shure components that operate in the 700 MHz band can be found at www.shure.com/700
Customers may submit rebate forms to SF Marketing Inc. – Shure’s Canadian distributor, with the purchase of any UHF-R®, ULX®, MX690/SLX4L, PSM®700 (H3, L2 bands), or PGX wireless system.
To help customers with the transition and to better understand the changes to the RF frequency regulations, SF Marketing has a team of experts who are available to answer questions and to provide solutions to technical challenges associated with the new legislation.
For a complete summary of the terms and conditions of this rebate program, to learn which products are eligible for the rebate program, and to obtain a rebate form, visit http://www.shurecanada.com/ProAudio/EN/index.html and click on the “Trade-in & Trade-up” banner in the center of the page.
Any questions regarding the rebate program in Canada can be directed to SF Marketing Inc. at 514-780-2070.
Additional details relating to the FCC’s order and its implications for wireless systems users can be found at www.fcc.gov.
About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.
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Shure Ribbon Mics Chosen for Dave Grusin Recording
Engineer Eric Schilling Opts For KSM313 and KSM353 Ribbons.
NILES IL,January 14, 2010 — When recording engineer Eric Schilling was asked to work on a live recording for artist Dave Grusin, he saw it as an opportunity to try Shure’s new KSM353 and KSM313 ribbon microphones in several critical instrument applications.
“It was a live concert recording for a CD release on Concord Records,” Schilling explains. “The first half was a full orchestra, which was followed by a big band set. It was a pretty complex show.”
Dave Grusin’s career as a composer, arranger, and pianist has included a lot of soundtrack work, including eight Oscar®-nominated scores and original tracks. He also has composed the theme songs for various TV shows, including Good Times , Maude , and St. Elsewhere . A co-founder of famed jazz label GRP Records, Grusin has also won seven GRAMMY® Awards among his many jazz recordings.
The live concert recording was a career retrospective, paying homage to Grusin’s body of work. The orchestral set featured soundtrack music from movies like Tootsie and On Golden Pond , while the big band set included Grusin arrangements of songs from West Side Story , George Gershwin, and Henry Mancini.
The show took place in Miami’s Arsht Center, a venue designed for classical acoustic music and known for its great sound.
“It’s a beautiful venue,” says Schilling. “The stage is big – very broad and with a lot of depth to it, which makes it a great place to record. The producer was Phil Ramone, and we did a lot of planning together on how we were going to mic the show. It was a great opportunity to try the new Shure ribbon microphones.”
The Shure ribbon mics, models KSM353 and KSM313, are distinguished by their use of a patented material, Roswellite, for the ribbon. Roswellite is extremely strong, with low mass, high conductivity, and shape memory, enabling the mics to handle significantly higher levels and more challenging conditions in terms of wind blast, plosives, and phantom power, while retaining the characteristic warmth associated with ribbon microphones.
“I’ve always loved the sound of a good ribbon mic on trombones, and that’s where we put the KSM353,” notes Schilling. “I used one of them for the top two trombones. We used sort of a neat trick that Phil Ramone suggested, which was to turn it sideways and put it right between the players, which is an excellent way to take advantage of its figure-8 pattern. It was great because it eliminated drum bleed, which could have been a problem because this was a big open stage with no physical separation between sections.”
A second KSM353 was used for the bass trombone in a more conventional deployment.
Schilling also found a spot for the smaller KSM313 during the big band set. “That mic is fantastic on guitar cabinets,” he notes. “It has some interesting qualities. Where the KSM353 behaves exactly the same between the front and back sides, if you look at the polars, the KSM313 is a little brighter on the back side of the capsule. For this show, I thought the amp was a little bit dark in character, so I just turned the mic around and used the back side. So that turns out to be a useful tool for an engineer.”
With just a few weeks experience, Schilling is still in the process of putting his Shure ribbon mics through their paces. “I’ve experimented a lot with these two mics, trying them in a lot of different places, and they both have a really nice warmth, with none of the nasal quality I’ve found in some other ribbons. And they can both handle high SPL with no problem. In fact, I’ll be trying them in a couple positions where you normally wouldn’t use a ribbon, like on drums and percussion, just to see what they can do.”
Asked about his overall reaction to the KSM353 and KSM313, Eric Schilling’s summary was succinct and positive. “They’re really versatile. In fact, so far I haven’t found any application where they don’t shine,” he enthuses. “I couldn’t have been more pleased with the way the Shure ribbon mics performed in the Dave Grusin live recording. Frankly, if I had more of them available, I would have used them.”
About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.
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Shure Introduces PSM® 900 Personal Moniter System
ANAHEIM, CA and NILES, IL, JANUARY 14, 2010 – Shure Incorporated reaffirmed its position as a worldwide leader in professional audio electronics by bringing personal monitor audio quality to a new level. The groundbreaking new PSM® 900 Wireless Personal Monitor System sets a new category standard by delivering an unprecedented combination of audio quality and RF performance to the most demanding professional events, installations, and tours. 
"For well over a decade, Shure has been at the center of live performance with innovative wireless products that have allowed artists and performers to hear every nuance of their efforts while moving freely around the stage,” said Mark Humrichouser, General Manager of the Americas Business Unit for Shure. “With the PSM 900, we’ve built upon these innovations to create a new class of personal monitor, precision-engineered to deliver superior audio within a system that’s effortless to set up and unmatched in reliability. It’s an exceptional product with all of the hallmarks of Shure’s sound, and we couldn’t be more excited to bring it to market.”
At the heart of the PSM 900 system are a rugged, all-metal, ultra-thin wireless bodypack receiver (P9R) and a half-rack single wireless transmitter (P9T). The PSM 900 also will be available with Shure’s newly-introduced SE425 Sound Isolating™ Earphones, which feature enhanced sound signatures and premium dual speaker technology in a small, lightweight design. Unlike earlier SE models, the SE425 features a unique, detachable cable and formable wire at the earpiece giving performers accurate sound and a secure fit.
The new PSM 900 Personal Monitor System combines the very best in features and performance including:
Superior, Accurate Audio Quality. Using Shure’s patented Audio Reference Companding – a more efficient process for compressing audio signals prior to transmission – and advanced digital stereo encoding, the PSM 900 delivers a more natural sound with less noise and greater dynamic range than competitive wireless audio systems. The result is a lower noise floor and crisp, clear sound at all audio levels. The PSM 900 provides tight, controlled bass response and unparalleled stereo separation.
Exceptional RF Performance. The PSM 900 takes Shure’s reputation for RF performance and reliability to a new level. Advanced technologies provide robust performance in difficult RF environments. The PSM 900 receiver features the same front-end filter as Shure’s UHF-R® Wireless System, as well as Active RF Gain Control that automatically reduces receiver sensitivity when an overload of RF signal is detected. The PSM 900 provides the most stable RF performance of any monitoring system on the market.
Compact, Ultra-thin Bodypack. The P9R is the thinnest personal monitor bodypack available, yet it doesn’t compromise features for form. For maximum flexibility, the PSM 900 includes CueMode, a patent-pending feature that allows users to audition up to 20 different monitor mixes on a single bodypack at the touch of a button. Any P9R can be used in CueMode so that monitor engineers can quickly hear each performer’s mix, without the need for any additional equipment. The all-metal P9R is also rugged enough to withstand the abuse of nightly performances but packs advanced features like MixMode® technology, which allows performers to easily set their own levels and create the mix they want without affecting others on stage.
Simple User Interface. Even the most demanding professional applications requiring multiple RF channels witness vastly improved efficiencies through a near effortless set-up. Utilizing Scan and Sync technology, audio engineers can easily analyze the RF environment for interference and identify available compatible frequencies within seconds. In addition, the dedicated RF Mute feature gives users the ability to set up audio and RF parameters without transmitting.
With the PSM 900 personal monitor, audio has never sounded so good and required so little effort. “The audio quality of the PSM 900 system is remarkable!” raved Earl Neal, monitor engineer for country superstar Toby Keith. “The use of colors in the LEDs makes the system easy to read at-a-glance, and I really like the construction of the transmitter and pack. I can't wait to use a rack of these on tour.”
The PSM 900 will ship in early to mid 2010. The systems will be available with and without premium Sound Isolating Earphones. The P9R wireless bodypack receiver and P9T wireless transmitter are available as separate.
The PSM 900 carries a two-year limited warranty.
PSM900 Feature Summary
- Robust RF Performance
- Highly efficient 36 MHz tuning bandwidth with optimized frequency ranges allows more channels on-air
- Precision front-end RF filtering significantly reduces RF interference for a cleaner, stronger RF signal, fewer dropouts, and less audible artifacts
- Up to 20 compatible frequencies per frequency range for up to 20 different mixes
- Up to 1,440 user-selectable frequencies
- Unprecedented audio quality with patented Audio Reference Companding
- Scan and Sync for simplified setup with no need for additional accessories
- MixMode® Technology to balance the level of two separate channels while simultaneously listening to both signals in both ears
- Cue Mode™ allows storing and monitoring of up to 20 different stage mixes on one bodypack for quick and easy reference
- Low profile, all-metal bodypack is the thinnest available, rugged and loaded with innovative features
- LCD menu with grouped menu items for easier user interface
About Shure Incorporated
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.
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Shure Canada Launches Nationwide SING to WIN Contest on Facebook.com
Montreal, QC, November 1st, 2009 – SF Marketing, the exclusive distributor of Shure products in Canada, will be launching a nationwide singing contest from November 16th, 2009 to March 1 st, 2010. Entitled the Shure Canada SING to WIN Contest , this contest will be hosted on an exclusive ad page on facebook.com. 
“We recognize facebook.com to be the nation’s top social networking site, and we are very excited about using this site as the main stage to launch our nationwide singing contest and promote our industry-leading products”, said John Balash, Director of Marketing for SF Marketing.
Open to Canadian residents only, ages 18 and over, participants must log into www.facebook.com and type “Shure Sing to Win Contest” in the “Search” field. Once on the contest homepage, participants must sign up as a Fan and then upload videos (up to 10) of themselves singing (either an original or cover song, no longer that 5 minutes in length). They can either post an existing video from Youtube.com or upload a video directly to the Shure SING to WIN Contest ad page.
Winners will be chosen every month, and will win a Shure Swag package, including an SM58/x2u bundle (retail value $305 Cdn.). The Grand Prize Winner, chosen the first week of March 2010, will win a PG42 USB Side-Address Condenser Microphone (retail value $429 Cdn), along with a PowerTracks ® Pro Audio recording software from PG Music (retail value $55.00 Cdn.).
A nationwide advertising campaign promoting this contest will include web advertising on Shurecanada.com and print advertising in EXCLAIM!, Canadian Musician, Canadian Music Trades and Muzik Etc. magazines. SF Marketing will also communicate this contest via its extensive Canadian dealer network.
About SF Marketing: SF Marketing Inc. is a leading Canadian marketing and distribution company dedicated to delivering products, services and support to the professional sound, lighting, musical instruments, consumer electronics and custom integration markets. They are also the exclusive Canadian distributor for Shure Inc.
About Shure Incorporated: Founded in 1925, Shure Incorporated ( www.shure.com<http://www.shure.com/>) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced a wide variety of high quality professional and consumer audio products, providing a vehicle for an individual’s personal sound. Shure’s diverse product line includes award-winning wired microphones, premier wireless microphone systems, consumer earphones and mobile phone headsets, problem-solving mixers, digital signal processors, personal monitor systems, and top-rated phonograph cartridges. Today, Shure products are used wherever high-quality audio performance is a top priority, in a wide variety of industries, markets, and settings.
For additional information please contact:
John Balash
Marketing Director
SF Marketing Inc.
T- 514-780-2070 x 2299 / 1-800-363-8855 | F - 514-780-2111
John.balash@.sfm.ca / www.sfm.ca
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Shure Ribbon Mics hit the stage with Steve Martin at IBMA Awards
NILES, ILLINOIS, November 9, 2009 — One of the deepest layers of America’s musical fabric, bluegrass music, is known for its detail and realism. It’s no surprise, then, that Shure KSM313 Dual-Voice Ribbon Microphones were chosen to capture live performances at the recent International Bluegrass Music Association awards show in Nashville. 
Cliff Miller from SE Systems in Greensboro, North Carolina, was the Audio Coordinator for the show and specifically requested Shure KSM313 ribbon microphones.
"When I first heard about the new Shure ribbon microphones I was curious to try it out on banjo,” Miller says. “The KSM313 has an amazingly warm sound and great rejection in front of floor wedges when angled away from the monitors."
Among those performing was actor-comedian and veteran banjo player Steve Martin and his current tour mates, the Steep Canyon Rangers. Steve Jones, Martin's Front-of-House Engineer, has been using the KSM313 on the road and on major TV performances.
“The [KSM]313 is a great microphone…warm, transparent,” said Jones. “I like the gain before feedback and the flexibility in the bi-directional tonal options with this mic. And, the mounting bracket is extremely flexible.”
After the awards show, Martin and the Steep Canyon Rangers performed a special show at the famous Station Inn.
"The mic sounds great,” said Martin. “It's just the kind of sound I've been looking for."
For More Information:
Shure KSM313 Dual-Voice Ribbon Microphone: http://www.shure.com/ProAudio/Products/WiredMicrophones/us_pro_ksm313_content
Steep Canyon Rangers: www.steepcanyon.com
International Bluegrass Music Association: www.ibma.org
Photo Caption
A Shure KSM313 ribbon mic picks up Steve Martin’s banjo at the IBMA Awards.
About Shure Incorporated
Founded in 1925, Shure Incorporated ( www.shure.com ) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.
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Shure Introduces Professional DJ Headphones
New SRH750DJ Joins SRH840, SRH440 and SRH240 Studio Models
NILES, IL, October 9, 2009– Shure Incorporated today introduced a new professional headphone model designed specifically for professional DJ applications – the SRH750DJ Professional DJ Headphones. They join the SRH840, SRH440, and SRH240 to expand the Shure lineup of professional and home recording equipment, which also includes the X2u XLR-to-USB Signal Adapter and the PG27USB and PG42USB Side Address Condenser Microphones. Shure now offers a complete line of recording and monitoring tools for studio engineers, musicians, home recordists and professional DJs.
Building on more than 80 years of pro audio experience, the SRH750DJ Professional DJ Headphones deliver world-class audio performance, comfort and durability to professional DJs. Custom 50mm drivers tuned to deliver high-output bass with extended highs offer maximized power handling, which optimize the headphones for use with DJ mixers. Comfortable, padded ear cups swivel 90 degrees and allow total control of placement on one ear when mixing. Replaceable cable and ear pads ensure a lifetime of use.
“Professional DJs have unique requirements when it comes to headphones,” said Scott Sullivan, Shure’s Senior Director of Global Product Management. “The SRH750DJ is tuned to deliver high-output bass cleanly, with extended highs that enable precise mixing even in noisy club environments. The SRH750DJ also allows one-ear or two-ear use, and has increased power handling capability for use with DJ mixers.”
The SRH750DJ Headphones join the Shure SRH840, SRH440 and SRH240 Professional Headphones for monitoring and performance applications in recording studios and production houses. Shure Professional Headphones each have a unique sound signature, featuring rich lows, warm mids and crisp highs. They achieve a masterful balance between comfort and durability, offering home recordists, performing artists and studio engineers premium sound quality for a variety of uses – from active listening to critical monitoring.
Features of the SRH750DJ Professional DJ Headphones include:
- Custom 50mm drivers tuned to deliver high-output bass with extended highs
- 3,000 mW maximum input power allows for optimized connectivity to DJ mixers
- Adjustable, collapsible headband with 90-degree swivel ear cups for comfort and easy one-ear placement
- Closed-back, circumaural design rests comfortably over the ears and reduces background noise in noisy club environments
- Bayonet Clip securely locks cable into ear cup
- Replaceable ear cup pads ensure long product life
- 3m (10ft) coiled detachable cable provides plenty of length and easy storage
- Carrying bag protects headphones when on-the-go or not in use
- Legendary Shure quality to withstand the rigors of everyday use
The SRH750DJ Professional DJ Headphones will be available to consumers in November 2009, will carry a two-year limited warranty and will be available for purchase at authorized retailers.
About Shure Incorporated
Founded in 1925, Shure Incorporated ( www.shure.com ) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced many high-quality professional and consumer audio products that have become legendary for performance, reliability, and value. Shure’s diverse product line includes world-class wired microphones and wireless microphone systems for performers and presenters, award-winning earphones and headsets for MP3 players and smartphones, and top-rated phonograph cartridges for professional DJs. Today, Shure products are the first choice whenever audio performance is a top priority.
Shure Incorporated corporate headquarters is located in Niles, Illinois, in the United States. The Company has additional manufacturing facilities and regional sales offices in China, Germany, Hong Kong, Japan, Mexico, The United Kingdom, and the United States.
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Shure signs Billy Talent to Long-Term Endorsement
MONTREAL, October 16, 2009 - SF Marketing Inc., the exclusive distributor of Shure product in Canada, is proud to announce that it has signed Juno Award winners Billy Talent to a multi-year endorsement agreement, adding to its distinguished roster of Canadian Shure endorsers.
The band released their fourth album, entitled Billy Talent III, in July 2009, which quickly topped the Canadian iTunes charts. Currently in the midst of a European tour, the band will return home for an extensive Canadian tour beginning in March 2010. 
The quartet has been performing together for 16 years, and is still going strong with a loyal, enthusiastic, and sizeable fan base.
“I can honestly say that I've tried tons of different kinds of mics and none can compare with Shure...the best...period!" said Ben Kowalewicz, lead singer.
Billy Talent tours with the following Shure microphones:
Vocals: Beta58A
Kick: Beta91, Beta52A
Snare: SM57
Toms: Beta98D/S
Hi-hat: KSM109/SL
Overheads: KSM32/SL
About SF Marketing:
SF Marketing Inc. is a leading Canadian marketing and distribution company dedicated to delivering products, services and support to the professional sound, lighting, musical instruments, consumer electronics and custom integration markets. They are also the exclusive Canadian distributor for Shure Inc.
About Shure Incorporated:
Founded in 1925, Shure Incorporated (www.shure.com) is widely acknowledged as the world's leading manufacturer of microphones and audio electronics. Over the years, the Company has designed and produced a wide variety of high quality professional and consumer audio products, providing a vehicle for an individual’s personal sound. Shure’s diverse product line includes award-winning wired microphones, premier wireless microphone systems, consumer earphones and mobile phone headsets, problem-solving mixers, digital signal processors, personal monitor systems, and top-rated phonograph cartridges. Today, Shure products are used wherever high-quality audio performance is a top priority, in a wide variety of industries, markets, and settings.
For additional information please contact:
John Balash
Marketing Director
SF Marketing Inc.
T- 514-780-2070 x 2299 / 1-800-363-8855 | F - 514-780-2111
John.balash@.sfm.ca / www.sfm.ca
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Shure introduces professional headphones for studio and home recording
New SRH840, SRH440, and SRH240 Offer Unparalleled Audio Performance, Comfort, and Durability
NILES, IL, July 20, 2009 – Shure Incorporated today introduced three new professional headphone models, the Company’s first over-the-ear headphones designed specifically for studio applications. The SRH840, SRH440, and SRH240 join Shure’s lineup of professional and home recording equipment, including the recently introduced X2u, XLR-to-USB Signal Adapter and PG27USB and PG42USB Side Address Condenser Microphones to offer a complete recording package for studio engineers, musicians, and home recordists. Building on more than 84 years of delivering premium audio experiences, Shure’s Professional Headphones offer unparalleled audio quality, ergonomics, and durability.
Traditionally, the market for professional headphones has been limited to recording studios and production houses. However, the proliferation of portable listening devices, user-generated content, and home recording studios has increased demand for affordable, professional quality recording gear. Shure Professional Headphones achieve a masterful balance between comfort, durability, and rich lows, warm mids, and crisp highs. The SRH840, SRH440, and SRH240 each have a unique sound signature, and offer home recordists, performing artists, and studio engineers premium sound quality for a variety of uses – from active listening to critical monitoring.
“Recording engineers need three critical things: flat, natural audio reproduction, comfort during extended wear, and gear that can stand up to the rigors of everyday use. To perfect those attributes, we combined Shure’s legacy of working with sound engineers and recording artists with the depth of experience we gained with our consumer line of Sound Isolating™ Earphones,” said Scott Sullivan, Shure’s Senior Director of Global Product Management. “Our new Professional Headphones represent the next step in Shure’s recording story – one that engages professional and amateur recordists.”
Shure’s Professional Headphones’ closed-back, circumaural design maximizes comfort during extended wear. Additional features include:
- SRH840 Professional Monitoring Headphones – Optimized for studio recording and critical listening, the SRH840 features reference-quality frequency response, rich bass, clear mid-range, and extended highs. The model’s ergonomic fit and collapsible construction offer added comfort and portability.
- SRH440 Professional Studio Headphones – Tuned to deliver accurate audio reproduction, the SRH440 is optimized for professional audio equipment, including DJ mixers, mixing consoles, and headphone amplifiers. The adjustable headband and collapsible construction make the SRH440 ideal for recording and monitoring.
- SRH240 Professional Quality Headphones – Calibrated for connection to consumer listening devices and professional equipment such as mixing consoles, the SRH240 reproduces full bass with detailed highs.
Shure Professional Headphones will be available to consumers this summer and will carry a two-year limited warranty. The headphones will be available for purchase through www.shure.com and select retailers. For a complete list of where Shure products are sold, please visit www.shure.com.
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Shure Extends Rebates In Canada For 700 Mhz Wireless Systems Until December 31st, 2009
NILES, IL, July 1, 2009–Shure Incorporated today announced that the Company is extending its Canadian rebate program of up to $1,200 for the trade-in of Shure 700 MHz frequency band (698-806 MHz) wireless systems and related components and for any other manufacturers’ qualifying 700 MHz frequency band wireless systems and their related components until the end of the calendar year – December 31, 2009.
“Due to the current economic crisis, there are some dealers who have not been able to take advantage of this program yet, and we want to do what we can to help them,” said Mark Humrichouser, General Manager of Shure’s Americas Business Unit. “In addition, the response to the rebate program has been overwhelmingly positive so far, which is also why we’re extending the rebate until the end of the year.”
Customers may submit rebate forms to SF Marketing Inc. – Shure’s Canadian distributor, with the purchase of any UHF-R®, ULX®, MX690/SLX4L, PSM®700 (H3, L2 bands), or PGX wireless system.
To help customers with the transition and to better understand the changes to the RF frequency regulations, SF Marketing, has a team of experts who are available to answer questions and to provide solutions to technical challenges associated with the new legislation.
For a complete summary of the terms and conditions of this rebate program, to learn which products are eligible for the rebate program, click here. All questions regarding the rebate program in Canada can be directed to SF Marketing Inc. at 514-780-2070.
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Shure Debuts New KSM353 and KSM313 Ribbon Microphones
June 17 , 2009 — Professional sound engineers are accustomed to seeing and using legendary Shure dynamic and condenser microphones on stage, in the studio, and on television. But even some audio veterans don’t know that Shure also manufactured ribbon microphones from the 1950s through the 1980s, such as the Models 300, 315, 315S, 330, 333, and SM33.
Now, Shure has enhanced its esteemed KSM series of microphones with two new ribbon models. The KSM353 and KSM313 are premium ribbon microphones intended for capturing world-class vocal and instrumental performances, both in the studio and on stage.
“Ribbon microphones have always been prized for their warm sound quality, but their delicate nature has limited their use to controlled conditions,” said Scott Sullivan, Shure’s Senior Director of GlobalProduct Management. “We knew there was demand for ribbon microphones that could be used in a much broader range of applications.”
The new KSM353 and KSM313 use a revolutionary patented ribbon material known as RoswelliteTM, which offers higher tensile strength and more resilient shape-memory properties than a traditional foil ribbon.
“Our recent acquisition of Crowley and Tripp ribbon microphones provided us with this opportunity,” added Sullivan. “There is a general perception in the marketplace that ribbon microphones aren’t durable enough to handle high SPL applications, like being closely miked on drums or a guitar cabinet on stage. That’s the great thing about Roswellite ribbons. This material is incredibly resilient and enables these mics to be used, not only in the studio, but also in these high SPL applications.”
While conventional ribbon microphones can be damaged by loud sounds, the ‘shape memory’ of Roswellite ribbons enables it to withstand very high sound pressure levels over extended periods of time without damage.
“We chose to maintain the two Crowley and Tripp Roswellite models, the El Diablo and the Naked Eye, and bring them into our KSM portfolio as the KSM353 and KSM313,” said Chad Wiggins, Shure’s Category Manager for Wired Products. “We’re manufacturing these models true to the original Crowley and Tripp design using the same production process, fixtures, tooling, and materials.”
Hand assembled in the USA from state-of-the art transducers, transformers, and metals, the KSM353’s ribbon assembly provides rich low frequency response, natural midrange, and a rising response in the upper range for superior presence. And, it’s bi-directional polar pattern is extremely uniform and symmetrical.
The KSM313 uses a “Dual-Voice” ribbon assembly, which enables the user to choose from two different sound signatures – addressing the front of the microphone delivers a warm, full sound that is ideal for many instruments while addressing the rear of the microphone results in a bright, articulate sound that compliments vocals.
KSM353 and KSM313 features include:
- Revolutionary RoselliteTM ribbon material: Provides superior fidelity in extremely high sound pressure environments.
- 30 – 15,000 Hz frequency response: Ideal for capturing vocals, acoustic, and amplified instruments.
- Bidirectional polar pattern: Remains uniform throughout the frequency range.
- Custom-wound double-shielded transformer: Provides high output with minimum RF interference.
- Mahogany storage case: Protects the microphone while not in use.
- ‘Monocle’ swivel stand mount (KSM313 only): Accommodates a variety of microphone orientations.
- Spring-loaded suspension shock mount (KSM353 only): Accommodates a variety of microphone orientations and provides isolation from mechanical vibration.
Shure will manufacture ribbon microphones exclusively in the U.S. Shure will also assume responsibility for ongoing service and support for existing owners of Crowley and Tripp ribbon microphone products.
The KSM353 and KSM313 Ribbon Microphones are now available and carry a two-year limited warranty. The products can be purchased at select retail partners.
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Coachella 2009: Paul McCartney & Robert Smith
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Shure Raids Wholesale Shops And Warehouses In China, Seizes Counterfeit Earphones
May 21, 2009 — Shure Incorporated today announced that it has struck another blow against suppliers of counterfeit Shure products. Following an investigation initiated by Shure, officials of the Baoshan Office of the Shanghai Administration for Industry and Commerce (AIC) conducted raids on wholesale stores and warehouses of Han Si Appliance Co., Ltd and Run Zheng Digital Ltd on Baoshan Road. Both locations are in the Zhabei District of Shanghai.
“Counterfeiters are constantly working to duplicate the Shure logo and other product markings as well as the general appearance of the products,” said Anita Man, Managing Director of Shure Asia. “Due to the popularity and reputation of the Shure brand, they know that consumers are interested in an item that bears the Shure name.”
In the two raids, large quantities of counterfeit Shure E2c and E4c earphones were seized as well as counterfeit earphones of other brands, including Audio-Technica and JVC. These raids have been officially reported and published on the public website of the Shanghai AIC. The penalties to be imposed by the Shanghai AIC are still being determined.
“The Shure brand carries with it a promise of quality and performance,” said Sandy LaMantia, President and CEO of Shure. “Counterfeit Shure products do not live up to that promise, and that damages the value of our brand. We are fiercely committed to working with international agencies and with other brands to fight the spread of counterfeit products and halt this kind of criminal activity.”
“Shure encourages customers to purchase our products only from authorized Shure dealers,” added Man. “These sellers can be found in the ‘Where to Buy’ section of www.shure.com/asia. Customers should be highly cautious of Shure products that are priced unreasonably low at retail outlets online.”
In addition to anti-counterfeiting actions in China, Shure has also been continuing forceful efforts in other parts of Asia, Europe, South America, the Middle East, Africa, and the United States to cease intellectual property violations.
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Shure Microphones Featured in Rock Band 2 Video Game
May 6, 2009 — For decades, Shure microphones have been a mainstay of rock and roll stages, from the
largest arenas and stadiums to the smallest bars and clubs. Now they’re also appearing onstage in the virtual world, compliments of the Harmonix and MTV Games’ best-selling, critically acclaimed music video game Rock Band 2.
“How could anyone create a game like this and not include the SM58® and SM57? That would be like a peanut butter and jelly sandwich without the bread,” said Chad Wiggins, Shure’s Wired Products Category Manager. “We definitely feel that having our mics in Rock Band 2 adds a degree of authenticity for all of the people who’ll play it as they dream of being Roger Daltrey belting out ‘Pinball Wizard’ or any one of dozens of other rock stars. It’s very cool to be included.”
Shure microphones featured in the game include the legendary SM58® and SM57, along with the Beta 57A®, Beta 87A, and KSM9…the same microphones used by legendary artists and bands like The Black Crowes, Cheap Trick, Billy Idol, Queens of the Stone Age, and The Who.
“As players earn virtual cash and are able to upgrade their virtual instruments and other gear, the ultimate microphone they can buy in the game is the KSM9,” added Wiggins. “It’s as if the other microphones are one through ten and the KSM9 is like going to eleven. You know you’re a Rock Band 2 expert when you’re using that microphone.”
Originally launched on November 20, 2007, Rock Band is the multi-million unit selling, genre-defining music game platform that enabled music fans and gamers to interact with and discover music like never before by choosing guitar, drums, vocals, or bass to start a band and rock the world. Developed by Harmonix, the world’s premier music video game development company, and published by MTV Games, the Rock Band platform has had a positive impact on the overall promotion and sales of music, benefiting artists included in the game directly through royalties associated with game sales and indirectly by contributing to the sale of more songs and albums. The Rock Band online music store recently surpassed 40 million paid downloads since the game’s launch in late November 2007 and more than 600 tracks are available to date via disc and download purchase (see complete list of tracks at http://www.rockband.com/dlc).
“We believe that working closely with our musical instrument partners is crucial to our mission to deliver the most authentic music experience possible,” stated Greg LoPiccolo, Vice President of Product Development, Harmonix Music Systems. “Whether it’s picking out your P bass™, finding the right finish and hardware for your drums, or choosing the best microphone for your singer’s style, having real world instruments included in the world of Rock Band 2 is essential.”
Rock Band 2 is rated “T” for Teen with descriptors of lyrics and suggestive themes by the ESRB. For more information on Rock Band and Harmonix Music Systems, visit www.rockband.com.
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It’s A Clean Sweep Onstage For Serj Tankian And Shure Wireless
AUCKLAND, NEW ZEALAND, April 21, 2009 — System of a Down frontman Serj Tankian recently
took the stage with the Auckland Philharmonic Orchestra (APO) to reinterpret his first solo album, Elect the Dead, a pairing that presented the arrangements quite differently from those heard on the record.
"My belief is that music is a universal medium," Tankian said not long ago, perhaps offering at least a glimmer of insight into his performance with the APO. "It's a wave. It's an energy. And, it's a way for us to communicate. I think music comes from the universe, and it's not something that songwriters create. At best, we're skilled presenters."
Performing live, Tankian has swept the clutter of cables out of his life, choosing Shure wireless products for everything from his guitar and vocals to in-ear personal monitors.
"I like to move around a lot onstage, so being wireless is extremely important," he explains. "I've got it on my in-ears, and making that transition was amazing. As a singer, you can't hear a certain frequency of your own voice onstage, especially with a really loud band. System was deafening. The Who might have the loudest stage volume, but I think we came in a close second or third. Using Shure PSM® 600s helped me define the instruments and hear my own voice better in my mix, so even if I sang low I could still hear myself within that whole huge stage volume swelling up all around."
Beyond his PSM® 600 system, Tankian confides that he has used and still uses a lot of Shure mics, ranging from the venerable SM58® and SM57 on up to the KSM9. KSM44s are a favorite too, and saw use on Elect the Dead on his guitar cabinets.
With growing numbers of aspiring musicians looking to Tankian as a role model and for inspiration, the artist feels that "As far as performances go, I always say you have to be yourself onstage, and you have to project that sense of self beyond your physical surroundings into a bigger space. You have to make people feel something that's true to you and them as well. You have to have that connection, and that's what a performance is."
Currently, Tankian is at work on a second solo album due out later this year.
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Shure Acquires Crowley And Tripp Ribbon Microphones
April 6, 2009 – Shure Incorporated, the venerable manufacturer of microphone legends like the SM57 and SM58®, today announced the acquisition of Crowley and Tripp Ribbon Microphones from Soundwave Research Laboratories of Ashland, Massachusetts. Under a definitive agreement, Shure now owns all intellectual property, microphone process equipment, product designs, and other important assets related to the Crowley and Tripp line. Shure will manufacture ribbon microphones in its Wheeling, Illinois, facility using the revolutionary, patented Roswellite™ shape-memory acoustic ribbon material developed by Soundwave Research.
“Ribbon microphones have always been prized for their warm sound quality, but older designs are delicate, which has limited their applications,” said Scott Sullivan, Shure’s Senior Director of Global Product Management. “With the acquisition of the Crowley and Tripp product line and their Roswellite ribbon technology, Shure is extending the use of ribbon microphones to the stage in addition to their use in the studio.”
“We are very pleased to have the opportunity to work with the leading manufacturer of microphones to further the development and commercialization of improved ribbon microphones,” said Soundwave Research President Robert J. Crowley.
“Bringing new technologies like Roswellite into the marketplace is an important goal for our company,” added Sandy LaMantia, Shure’s President and CEO. “Our customers expect continuous improvement. For more than 84 years, Shure has been dedicated to manufacturing the finest microphones in the world and developing innovative audio technologies for our customers.”
“This new ribbon technology enables us to combine the characteristic ribbon sound with the durability for which Shure products are famous,” said Chad Wiggins, Shure’s Wired Microphone Products Category Manager. “Our customers know they can use their Shure microphones in every conceivable scenario, from the most subtle vocal performance to high-SPL instruments, like a kick drum. Now they can take advantage of the unique sound signature of a ribbon microphone no matter what their application is.” Shure will manufacture ribbon microphones exclusively in the U.S.
Shure will also assume responsibility for ongoing service and support for existing owners of Crowley and Tripp ribbon microphone products.
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New Shure Podcast Answers Top Five Most Frequently Asked Questions
March 27, 2009 - Shure Incorporated answered its top five most frequently asked questions in the January edition of their ShureCast, the Company's educational podcast series. The show is the 18th episode in the series, which provides useful information about audio technology for professionals and consumers.
"Our podcasts have been very well-received," said Mark Brunner, Shure's Senior Director of Public and Industry Relations. "Several thousand people are downloading each new episode and their popularity has continued to grow."
Previous episodes include the history of the SM57 and SM58, Microphone Basics, Wireless Basics, Using Audio Effects, Sound Isolation vs. Noise Cancellation, and updates on the "White Spaces" and wireless spectrum availability.
Each episode begins with a simple, straightforward explanation of a particular aspect of audio technology, such as earphone design or microphone placement techniques. Audible examples are often included, so that listeners can hear differences for themselves.
"The wizards in our Applications Engineering group have been busy answering questions from customers for several years," added Brunner. "In fact, the FAQ section on shure.com is one of the most visited sections of our website. We thought the time was right to offer some of that knowledge and expertise in a different medium, so we created this new ShureCast to answer the questions that people are most curious about."
ShureCast episodes are available for free download on iTunes and at http://shure.libsyn.com/.
The Company will release additional episodes on a regular basis.
Shure will also assume responsibility for ongoing service and support for existing owners of Crowley and Tripp ribbon microphone products.
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Shure UR1M Goes Unseen, Delivers Big Sound At 81st Academy Awards
March 12, 2009 - The 81st Academy Awards kicked off on a comedic note, with host Hugh
Jackman joking that a recessionary budget had forced the cancellation of an elaborate opening number. Left to create his own instead, the singing and dancing relied on cardboard set pieces, lawn chairs, and other yard sale props, put together with good effect to parody the films garnering the night's award nominations.
"It was an original bit featuring a cameo by Anne Hathaway," noted wireless guru Dave Bellamy of Burbank-based Soundtronics, "With only two people onstage, we used eight wireless mics. That pretty much set the tone for the rest of the evening, which was extraordinarily RF dependent from start to finish."
Given the task of developing the wireless blueprint for the stellar event, Bellamy used Soundtronics' proprietary and fail-proof Phoenix III antenna system to help tame the confines of the cavernous Kodak Theatre.
Handheld Shure UHF-R® wireless transmitters with SM58®capsules were seen onstage over the course of the show, but lavalier mics managed a bulk of the input from podium to performances, with a total of 44 wireless channels dedicated to the tiny, roving capsules throughout the evening. Of these 44 channels, more than half were used with Shure bodypack transmitters. Shure UR1 bodypacks were used for all of the stationary applications at the podiums, cutting through a high noise floor onstage with 100 milliwatts of power, but for the talent on-the-move, away from the podiums, Shure's diminutive UR1M Micro-Bodypack was used.
"The working theory was to divide the stage and house into as many zones as possible," Bellamy explained. "Using this technique, the goal was to run as little gain as possible. It's a loud stage. The video projection puts out a lot of noise, and so does the lighting. I have to be able to tune that all out. That takes antennas with a lot of gain and directionality, and more power. The more power I have coming off the transmitters, the more I can turn down the gain, and then less noise comes into the system."
Overall sound design credits for the 81st Oscars went to Pat Baltzell, and Audio Director Ed Greene mixed for broadcast. The show's A2s were Debbie and Jeff Fecteau, Ric Teller, and Steven Anderson. Given the role of deciding who was going to wear which mic among the large inventory of lavaliers, Debbie Fecteau mapped a plan accordingly, which was then implemented by the rest of the A2s.
"The small size of the Shure UR1M Micro-Bodypack made it possible for us to just slip the transmitter into a jacket pocket in many cases," Steven Anderson reports. "Time is critical and with this bodypack, we were able to mic the talent and be gone before they even realized we were there."
For one medley of song and dance featuring performers in tuxes and tails, UR1Ms were sewn directly into the tails of the performer's outfits. "In a case like this, no one wants a transmitter sticking out of their wardrobe, it distorts the natural curves of the body," Anderson added. "The UR1M literally disappears, but still works flawlessly. I've even taped them to people's necks with surgical tape and covered them with makeup. For Beyonce's performance here at the Oscars, we sewed one into her top hat."
Tipping the scales at only 2.2 ounces without batteries, the UR1M is the most compact bodypack in the Shure catalog. Tunable in 25 kHz steps between 60 and 75 MHz, the device measures a scant 1.92 inches high by 2.38 inches wide, and is only .66 inches deep.
This year's Oscars aired on ABC. Producers Bill Condon and Laurence Mark rewrote the script as part of efforts to breathe new life into the ceremony, and did their best to keep their work secret, even from the presenters and performers. A new set and stage were designed by David Rockwell as well, while action on the red carpet was orchestrated by Robert Osborne.
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Shure Brings it Home at the 51st Annual Grammy Awards: UHF-R® Still a Mainstay for Live Performance
Opening the GRAMMY® Awards this year with "Get on Your Boots," a track from their
forthcoming album, U2 set the tempo for live performances at this year's ceremonies with Bono stepping into the spotlight using a Shure UHF-R wireless microphone equipped with an SM58® capsule. UHF-R continued to cut a wide swath across the wireless frequency spectrum throughout the evening, with a combination of SM58 and KSM9 handheld transmitters chosen by a lengthy list of performing artists including Jennifer Hudson, Coldplay, Kid Rock, Carrie Underwood, John Mayer, B.B. King, Buddy Guy, Keith Urban, M.I.A., T.I., Kanye West, and Jay-Z.
With frequency coordination provided by Dave Bellamy of Burbank-based Soundtronics Wireless, the GRAMMY telecast braced itself for the operation of 50 RF channels within the cavernous Staples Center. Out of 28 wireless channels dedicated to the 23 musical acts that performed live, 12 were occupied by Shure.
"There are few shows I know of that have a capacity for this amount of RF usage going on at one time," noted GRAMMYs audio coordinator Michael Abbott, the point person in charge of all things sound-related this year. "Dave Bellamy and I talked about which mics we wanted to apply where on the show, and the thing about Shure is it's always my ace-in-the-hole. I know that because of the product design and engineering that I'm able to maximize more Shure mics out there than possibly any other."
Not to be overlooked or under-heard in this year's GRAMMY microphone milieu was Shure's venerable hardwired SM58, which found a place in front of Alison Krauss and Robert Plant (whose album Raising Sand won five awards before the night was out) and was the choice of Stevie Wonder. In addition, Sir Paul McCartney used a Beta 58 for his performance.
"We probably averaged 30 to 40 inputs per act," FOH music mixer Ron Reaves said, providing an insider's glimpse into the stage content arriving at his console. "In each case, a majority of the mics were hardwired. Vocals were still dominated by RF microphones, but in my opinion, we're starting to see a trend emerge on these shows where there's a little more wire than in the past. Maybe we're trying to condition ourselves to changing conditions within the spectrum, but clearly anything at this event that didn't have to be mobile was stuck on a wire."
Reaves also noted, however, that "there were absolutely no RF failures that I was aware of. If there were any issues, from out front we didn't notice them. The performances went on without a problem. This job is just a joy. In spite of all the enormous logistics and grueling schedule, I had the pleasure of mixing for 23 of the hottest acts on the planet. This was a big moment for them, too. Nobody phones it in for the GRAMMYs."
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Shure Gets Lead Role At Obama Inaugural Opening Ceremony
The HBO open signal presentation of "We Are One: The Obama Inaugural Celebration at the
Lincoln Memorial" served as the nation's televised kickoff of the 56th Presidential Inauguration. Captured live at the National Mall, the event drew hundreds of thousands to our nation's capital to see and hear a stellar lineup of talent, including Bruce Springsteen, Beyonce, U2, Sheryl Crow, Shakira, James Taylor, Stevie Wonder, and others. Sound reinforcement for the star-studded concert was courtesy of Clair Global and was mixed-for-air by veteran television production mixer Ed Greene. Wireless chosen for the event included 16 channels of Shure UR4D systems, using various combinations of bodypack and handheld transmitters, many of which sported SM58® capsules.
Seen and heard in its totality, calling the Clair system an exceptionally ambitious audio undertaking fails to convey the sheer magnitude of its complexity, which spanned two miles from the Lincoln Memorial steps to the Capitol using a combination of the Lititz, Pennsylvania-based company's i5 and i3 enclosures in the main PA and delay towers. With video support traveling the entire distance as well, Clair RF systems engineer Kevin Kapler worked with wireless frequencies on-site, while Ralph Mastrangelo and Mike Wolf shared supervising duties, and Robert Kosloskie stepped-in as crew chief.
"In a town buzzing with the excitement of the inauguration, and awash with radio signals.our RF was rock-solid," Mastrangelo reports. "Our Shure wireless systems gave us a wider palette of frequencies to choose from, and that translated into more freedom in terms of locating the best channels of operation."
The HBO airing of the event was executive produced by George Stevens, Jr. (The Kennedy Center Honors), and produced by Don Mischer (Olympic Ceremonies) and Michael Stevens (The American Film Institute Salutes). With Andrew Fletcher mixing the mall PA, television production mixer Ed Greene (Super Bowl XLIII, American Idol, et al.) worked with Clair to specify mic capsules used with the concert's Shure UHF-R wireless.
"I particularly like the KSM9 capsule," Greene admits. "But given the nature and atmosphere of the concert, Clair felt that SM58s would work better. I deferred to their judgement. We tried them in rehearsals, and they worked just fine. We were very blessed on this event. The wireless coordination was very good, and our systems gave us high quality performance."
As the last stop in the signal chain before the HBO program went to air, Ed Greene's mixing console served as a conduit to capture the aural reality of the event and transmit it to millions of viewers tuning in at home.
"The central responsibility I had," he says of his role in the project, "was to put the viewers at home right at the event make them feel like what they were hearing was from a middle seat in the tenth row. Vocals were in the center, with some divergence left and right just to give them some weight. My mix was a balance of what I heard. I essentially manipulated all of the audio elements so that viewers would feel like they were sitting in the sweet spot of the sound field. I didn't hear what it sounded like as aired, but those who did tell me it worked."
Songs chosen for the cable broadcast were picked by the performing artists that expressed the hope and optimism of the people the inauguration brought together. "This is a great opportunity to capture a historic event in a very meaningful setting," Don Mischer told the Presidential Inaugural Committee (PIC) before the show. "We will have the statue of Abraham Lincoln looking down on our stage and a crowd of hundreds of thousands of people lining the mall a tableau any director would relish."
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Shure Energizes Springsteen At Super Bowl XLIII
Fireworks and a capacity crowd at Raymond James Stadium helped propel Bruce Springsteen and
The E Street Band through a high-energy halftime gambol at this year's Super Bowl, during which The Boss ripped through standards, including "Tenth Avenue Freeze-Out," "Born to Run," and "Glory Days," tossing in the title cut from his new album, "Working on a Dream" among them just to keep an even strain on things. Taking the stage with 32 channels of wireless, Springsteen called upon vocal mics for the performance supplied by Niles, Illinois-based Shure Incorporated in the form of UHF-R® handheld transmitters topped withSM58 ®capsules.
"The most wireless channels we ever had before at this event was 28," notes audio designer and Super Bowl veteran Pat Baltzell. "That's wireless microphones and in-ear monitors, not counting intercom. When we initially started working with Bruce for this year's show, he requested 56 wireless frequencies. As the first point of contact with the band, I had to be the bad cop and tell them that it just wasn't going to happen."
Beyond the broadcast presence of media from around the globe, one of the major contributors to making the Super Bowl one of the world's hottest locations in terms of RF activity is the NFL itself.
"Most people don't realize the formidable number of wireless layers that are required just for the game on the field," Baltzell likes to point out. "Referees need their own channels for communications, as do the teams, which transmit signals from the bench right onto the field into the helmets of players on the defensive and offensive teams. There's only a finite amount of spectrum we all have to share, and when it comes right down to it, this is a championship football game first, and the rest of us are here as visitors and guests. Fifty-six channels of wireless for the halftime show would have been nice, but it simply wasn't feasible."
As in the past, wireless frequencies at Super Bowl XLIII were coordinated by James Stoffo. With Brendan O'Brien put in charge of the band's mix, Ed Greene drew upon O'Brien's palette of sound to manage the broadcast end of the equation, sending 5.1 audio from his console to air on NBC. John Cooper stepped-in at the FOH mix position, while Monty Carlo kept his hands on the faders in monitorworld for all of the band members except drummer Max Weinberg, who relied on separate, dedicated mixing talent of his own.
"In addition to the sheer number of RF frequencies being used in Tampa this year, there were other physical factors working against us," Baltzell relates, recalling some of the other wireless challenges the game faced. "Our antenna placement opportunities were anything but optimal; allowing us little when it came to the kind of spacing you'd need to enhance true diversity performance. Basically we were given one spot for our antenna farm and had to remain there. That's why RF performance had to be good. We needed strong transmission power coming from every corner of the stage and arriving safely at our receivers with every aspect of the original signal intact."
Based on the evidence, the halftime show was a smashing success. In the end, Baltzell cheerfully reported that "everybody was happy, including the band." Onstage, a five-piece horn section joined saxophonist Clarence Clemons on "Tenth Avenue Freeze-Out." A gospel choir backed Springsteen, his wife Patti Scialfa, and guitarist Steven Van Zandt on "Working on a Dream." Currently touring in support of his new album of the same name (his 24th), Springsteen is enjoying a dose of invigorated popularity thanks in part to his appearance for President Barack Obama just before last month's inauguration, and winning a Golden Globe for his song from Mickey Rourke's film The Wrestler.
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Shure Expands SM Microphone Line With SM27 and SM137: New Mics Provide More Options For Recording Applications
Shure SM microphones have proven their worth through decades of rigorous use and abuse on stage and in the studio. Now Shure is expanding the line to give performers and engineers more tools to choose from with the introduction of the SM27 and SM137.
The SM27 is a rugged and versatile large-diaphragm, side-address cardioid condenser microphone designed to pick up the nuances of vocals and instruments with clarity. This microphone has a one-inch ultra-thin Mylar diaphragm for superior transient response, exceptional low frequency reproduction, and a low self-noise (just 9.5 dB SPL) to reveal fine detail when recording or during live performance. The SM27 offers lower self-noise and improved dynamic range specifications over the KSM27 model that it replaces.
The SM137 is a cardioid probe microphone for instrument recording applications. The SM137 employs an ultra-thin diaphragm for smooth high end and tight, controlled low end. Its 15 dB attenuator enables it to handle sound pressure levels as high as 154 dB SPL, for consistent reproduction of delicate acoustic as well as high-volume amplified instruments. The SM137 replaces the KSM109 model.
"Shure SM wired microphones have been the standard by which microphone performance has been judged for more than 40 years," said Terri Hartman, Shure's Director of Global Brand Communications. "The SM27 and SM137 provide new SM microphone options for live performance and recording, and build on the heritage of SM microphones as critical tools for audio professionals."
For convenient digital recording directly to a computer, Shure now offers the classic SM57 and SM58 microphones packaged with the new X2U XLR-USB Signal Adapter. The X2U features a built-in headphone jack with zero-latency monitoring for real-time playback and multi-tracking without disorientation. A Monitor Mix Control makes it easy to balance microphone and playback audio.
"The new bundles of the SM57 and SM58 with the new X2U Signal Adapter make either of these legendary workhorse mics a versatile solution for podcasting and other digital recording projects," added Hartman. "Whether an artist wants to record in a bedroom or basement, or even on a tour bus, the X2U lets them connect a Shure microphone to a computer wherever they are."
All popular Shure SM models will receive new packaging for a more uniform presentation and more effective communication of key product features. The new package consists of a separate box and color sleeve.
The SM27 and SM137 microphones will be available in March 2009 and will carry a two-year limited warranty.
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New State-Of-The-Art S.N. Shure Theater Opens: Exquisite Form Meets Multipurpose Function at Corporate Headquarters
Shure Incorporated recently celebrated the opening of the new S.N. Shure Theater at the Company's Corporate Headquarters in Niles, Illinois. Shure Chairman, Rose L. Shure, and President and CEO, Sandy LaMantia, participated in the ribbon cutting ceremony and then welcomed Shure Associates and special guests into the new venue.
"We've wanted to build out this space ever since we moved into our new headquarters five years ago," said LaMantia. "Following the completion of the Shure Technology Annex in 2004 and the Performance and Listening Center [PLC] in 2005, we were finally able to turn our attention to this project, which turned out even better than we imagined. It's a beautiful venue that will serve as a lasting tribute to our founder, S.N. Shure, for many years to come."
In his comments during the ceremony, LaMantia said to Mrs. Shure that he hopes the new theater "exemplifies all that Mr. Shure embodied," which it is likely to do, as the lobby outside the theater features an interactive exhibit designed to teach visitors and new Associates about the values, beliefs, and life of S.N. Shure. It even provides audio, so that Mr. Shure's voice can be heard.
Designed by Krueck + Sexton Architects, construction began in March 2008 on the 4,000 square-foot, 143-seat theater, which was designed as a state-of-the art venue for audio and video presentations, product demonstrations, and live music performances.
The theater's audio visual systems include:
- Meyer Loudspeakers: CQ1 (mains), HP700 Sub-Woofer and UPJ Surround
- a Dolby Lake Loudspeaker Processor
- a custom-built, 200-inch diagonal Stewart projection screen
- a 20,000 lumen Digital Projection Model 40-1080p projector
- a dual input windowing processor allowing multiple images on screen
- a custom demonstration cart and lectern, featuring Shure MX412 microphones and a Crestron control system for the lighting and other audio visual systems
- Shure UHF-R® wireless systems
- a Yamaha LS9 digital mixing console
"More than 700 feet of fiber-optic cable was run from the theater to the PLC for the future implementation of multi-channel audio recording," said Dean Giavaras, Senior Audio Technician, who will have responsibility for day-to-day management of the theater and PLC. "This will enable us to record performances from the theater in the PLC, which we're really looking forward to."
In addition to the theater's impressive technical qualities, there are several noteworthy functional and aesthetic attributes, including:
- A single, large English Sycamore tree was sourced from the Black Forest in Germany to produce the 11-foot lengths needed for this project. This one tree was used for ALL veneered surfaces inside the theater (approximately 23,000 square feet), which were all laid by hand
- The ceiling incorporates both absorptive and non-absorptive surfaces and consists of multiple layers of drywall and insulation. A stretch fabric system was used to cover these surfaces and create a uniform, clean appearance. Microphone drop points are integrated into the ceiling
- To reduce fan noise from the building's HVAC system, the exterior walls surrounding the theater consist of multiple layers of drywall, and acoustical and rigid insulation. An under floor air distribution system also was installed under the theater seating
- Temperature and humidity in the room are maintained independent of the building's system. In addition, all interior surfaces (floor, walls, and ceiling) incorporate a continuous vapor barrier to ensure that the wood is kept within acceptable humidification ranges at all times, which will prevent it from constricting and contracting
- The theater seating was manufactured by Poltrona Frau in Tolentino, Italy. Each piece, which was individually constructed by hand, comes equipped with a flip up work surface for taking notes
- A Steinway B, 7-foot Concert Grand Piano, which will be stored in its own humidity-controlled alcove
- The back stage area of the theater includes a Green Room with a 40" LCD display, a restroom, and an elevator
- A motorized theatrical curtain is available for further control of onstage acoustics for amplified events
"The vision for the interior design of the S.N. Shure Theater was to use wood as a contrast to the concrete and glass in the rest of the building," continued LaMantia. "However, wood finishes are typically incompatible with a room that needs to support amplified events. This presented multiple challenges to the design team because traditionally available acoustic wood products don't provide the look and feel of refinement and quality that was desired."
The solution was to create a fin shape and spacing scheme on the left and right walls, which was developed by assembling a rough mock-up where fin placement could be altered based on acoustical test results. This dictated the profile of the fin, the progressive spacing and the rotation toward the stage.
"The kinetic look of these walls is a fine example of fully integrated architectural solutions to acoustical design," added LaMantia. "The end result is an amazingly quiet room with extraordinary acoustics."
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Shure Announces Rebates In Canada For 700 Mhz Wireless Systems
Shure announced today that its trade-in rebate program will be offered to Canadian customers who have purchased Shure 700 MHz frequency band (698-806 MHz) wireless systems and related components.
In recognition of the need for Canadian audio industry professionals to be in step with their US counterparts, Shure has decided to extend their US trade-in rebate offer to the Canadian market.
Customers may submit rebate forms to SF Marketing Inc. - Shure's Canadian distributor, with the purchase of any UHF-R®, ULX®, MX690/SLX4L, PSM®700 (H3, L2 bands), or PGX wireless system.
In order to help customers with the transition and to better understand the changes to the RF frequency regulations, SF Marketing, has a team of experts who are available to answer questions and to provide solutions to technical challenges associated with the new legislation.
"Because of our commitment to providing first class support to our customers, we are extending our 700 MHz rebate program to our Canadian customers so that they can stay ahead of the curve in regards to DTV transition and the FCC's 700 MHz ruling." said Jose Rivas, Director, Sales and Marketing for Shure's International Americas Business Unit. "Our Canadian Distributor, SF Marketing, has a team of sales, customer service, and technical support staff available and ready to answer any questions regarding the rebate program."
For a complete summary of the terms and conditions of this rebate program, to learn which products are eligible for the rebate program, and to obtain a rebate form, please visit http://www.shurecanada.com/ProAudio/EN/index.html and click on the "Trade-in & Trade-up" banner in the center of the page. All questions regarding the rebate program in Canada can be directed to SF Marketing Inc. at 514-780-2070.
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Shure To Title Sponsor Supernova's "Band On The Run 2009"
SF Marketing Inc. is excited to announce that Shure is now the exclusive title sponsor of Supernova.com's "Band on the Run 2009" competition. The partnership will be in effect throughout the series and is expected to run until August 2009
For over a decade, Supernova has been at the forefront of the Canadian indie music scene with thousands of bands, including Billy Talent, Sum 41, and Three Days Grace, competing in their trademarked Battle of the Bands® competitions.
As title sponsor, Shure will be providing prizing at all qualifying events and regional finals, as well as providing the grand prize for the winners of the competition. "SF Marketing and Shure are excited to be partnering with an organization that has had such tremendous success in the indie music scene in Canada" said Dan Courville, SF Marketing Product Manager for Shure. "As the exclusive Canadian distributor of the leading brand of professional microphones, we believe that it is important to support events and organizations that help us discover emerging talent".
The competition consists of a series of qualifying run-up events in thirteen cities across Canada leading to 10 city finals and finally an online vote for the national winner.
For a complete listing of events please visit: http://www.supernova.com/minisites/band-on-the-run-2009/
About Supernova.com
Toronto based Supernova operates Supernova.com - the only social music network promoting its community of indie artists through Battle of the Bands® concerts. Founded in 1992, Supernova produces weekly Battle of the Bands® concerts, throughout the United States and Canada, featuring booked indie bands from its online band roster and established headliners. Supernova.com combines live shows and social networking to give indie bands a new platform for promotion. The site offers an extensive media library with custom music playlists via the Music Explorer and Wildcard voting where top vote-getters receive first-rate prizing. Learn more about Supernova by visiting http://www.supernova.com
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